Levitate your restaurant profits

with menu magic! 


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Only 10% of hospitality professionals use menu engineering

effectively in restaurants (world-wide).


We help you join them,

& conjure up 10-20% profit increases!



What is the magic ingredient?

The Menu Witch application!  It will help your restaurant profits soar!

NO extra monetary investment

NO new software purchases

NO compatibility clashes with existing systems

How can YOU conjure up profits?

1.

Upload your restaurant

MENU ITEM,

associated FOOD COST,

and the SELLING PRICE.


2.

Whoop-dee-lah-whoosh -

A pretty quadrant diagram appears!


3.

Then, whizz, bang, fizzle dee ding - 

You get a Menu Witch magic makers report!

Why is it so awesome?

Big secret, it’s not the food cost - shocking right!


The MenuWitch report contains witchy magic makers advice based on YOUR menu item outputs.   

The report is a virtual restaurateur’s book of spells.

It is filled with recipes of tried and tested real-life tools, tips and tricks to help you magic wand your way to improved profits.


How do we do it?

No exotic ingredients required.

Your menu items are plotted on a Menu Engineering graph.


This is a common tool that plots menu item profitability and popularity within 4 quadrants.


The quadrants are often labelled Star, Puzzle, Dog and Plow Horse.

Working our magic!

The data shows us where to wave a wand for enchanted profits.


We’ll guide you on where to say abracadabra to vanish non-performers, and how to conjure up alluring profit-maker tweaks. 


Our Menu Witch mojo reaches far beyond food and staff costs. 


It’s an art, it’s a science, it’s strategy, it’s psychology – it’s magic.

The heartache, the passion



We get it


We’ve lived the pain and joy of owning a restaurant that never seems ‘sustainable’, no matter how popular.  We too have realised a 'positive balance' ... only to go home exhausted with empty pockets.


We’ve poured our heart and soul into evoking magical experiences for our customers.  We understand the hard work, the high stress – and the passionate desire.


We want to help you turn your empty positive balances into (real) improved profits.





Tough times require extra care


In 2020 the hospitality industry has weathered untold trials and tribulations. Restaurateurs are amongst the hardest hit with shutdowns, food costs, social distancing and just plain depressing times. 


Whether you're starting anew, or want to sell - increasing your profits will maximise your establishment value, and bring back your smile.



Why us?

Our quest started at the esteemed Hotel Institute Montreux in Switzerland.  We’ve since owned, operated and performed hospitality consulting in five star hotels, restaurants and café’s all around the globe for decades. 


We use simple, tried and tested knowledge to help you wizard your way to a better, more sustainable restaurant business. We help you to use what you have to work smarter, not harder. 


We want to give you a fresh perspective, and make life a little easier for hospitality folks all over the world.


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